Surflinks needed a new banner ad design and created a contest on 99designs.
3 winners were selected from 38 designs submitted by 12 freelance designers.
BuzzSouthAfrica.com
BuzzSouthAfrica.com is a website for Latest news and buzz, hottest topics and stories happening within and outside South Africa
I want a banner ad set for our new campaign. It should target blog readers and news readers, the aim is to get them notice it and visit our website and engage, we want our website name (BuzzSouthAfrica.com) to appear prominently as we are also using this for branding as well
File formats: JPG, GIF, or HTML5,
Also send us the editable PSD file
File size: Maximum 45KB (150KB for HTML5)
•Ad sizes:
- Medium rectangle: 300×250
- Leaderboard: 728×90
- Wide skyscraper: 160×600
- Large rectangle: 300x600
- Mobile leaderboard: 320×50
- Large rectangle: 336 x 280
Border:
Every ad featuring a white or black background are required to have a 1 px border of a distinguishing color around the perimeter of the ad in order to separate it from page content.
Creative brief:
- we want our name/logo to appear prominently
- take a look at our website to get inspiration on colors and style: http://buzzsouthafrica.com, we will prefer red color, you can use things like South African flag in the background to give it identity, also see the sample banners attached
The text on the ad should read:
BuzzSouthAfrica.com
No.1 Trending news platform
- if you animate the banners, make sure to check https://help.adroll.com/hc/en-us/ar…ent-anchor
We want to see 3 different ads (728x90, 300x600 and 300x250) before we make a decision.
Our logo is available here: http://buzzsouthafrica.com/wp-conte…s/logo.png in case you need it, we'll prefer a full website name (BuzzSouthAfrica.com) and not Buzz South Africa
I have also attached some sample banners below