JuliaZ needed a new banner ad design and created a contest on 99designs.
A winner was selected from 25 designs submitted by 9 freelance designers.
Saving Dinner
Saving Dinner provides meal planning solutions to busy moms who want to get a healthy dinner on the table for their family each night. Customers are savvy women on a budget who appreciate the ease and convenience of having complete meal plans, recipes and shopping lists emailed to them in digital format to save them time and hassle.
3 banner ads, in 3 different sizes:
728 x 90, 468 x 60, and 300 x 200.
These banners are for affiliates to post on their sites and in their ezines.
We would like the designs to be flexible enough so that we can easily adjust the copy and banner sizes to create a number of banner variations for our different products. This design contest is to get us started with a look and feel that we like and can expand upon.
Banners should be visually consistent with the Saving Dinner website, http://savingdinner.com, but not strictly the same. Just congruent.
Copy for the banner ads is attached to this brief.
Check out the Saving Dinner product line at:
http://savingdinnershop.com/
Demographics:
Women aged 30-55
Many working moms
Would like to lose 10-30+ pounds
Know how to cook, just don't have time to do it all
busy, harried, need to save time and hassle
want more peace in their lives
value: health, tasty food, organized lives