Orange you glad… now wait a second. The color orange is more than just the setup to a joke. It’s actually a hidden gem of a color in the logo design world. While it’s less common than red, it can bring just as much energy. It’s an outgoing color that helps you stand out from the crowd. Not to mention it feels refreshing and invigorating.
Before we make you run for a tall glass of OJ, check out these 33 excellent orange logo examples that just might make orange your next logo color choice—and we didn’t even say banana. Oops!
Fun & playful mascots
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The color orange is naturally outgoing: it wants to grab your attention and it wants to play. These traits make it perfect for fun and joyful logos (especially one’s with lively mascots or characters). Check out how orange brings life to the wide-eyed smiling characters featured above. Whether it’s a fish, gorilla or dinosaur, each one feels vibrant and ready to have a good time. Even the characters that aren’t smiling (fat rabbit and Mobile Gurus) feel fun, cute and approachable. If you are outgoing or are trying to send a fun and playful message through your business, think about pairing orange with a mascot-style logo.
Bold & modern logos
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The fact that the color orange is a lesser-used color in logo design allows it to feel unique and modern. Take for example how RM Technotree makes a splash in the commonly red-and-blue world of software by using a bright orange circuit board design. Feels fresh and current doesn’t it? The same goes for the Forward Development logo: In fact, the color orange should be a color option for any company with “forward” in the name. Orange is a color that moves forward! Simply using it as a background color, as seen in the Aphid logo, communicates a crisp and bold energy that feels up to date.
If you’re thinking about starting a software or tech company, orange has the power to show your customers that you are on the front lines of new and current technology.
Elegant & ethereal orange
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Even though orange is energetic, that doesn’t mean it can’t be elegant. Pairing this bold color with design elements like thin, decorative lines, or scripted fonts creates an interesting tension that can position your company as innovative and unique. The Kindred Farm logo’s use of a delicate orange watercolor effect certainly holds a original sensitivity that contradicts the stereotypical thick-skinned farmer image. This could appeal to a whole new range of customers, so don’t be afraid to try out the soft side of orange for your next logo.
Hip & vintage
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Being hip is all about being alternative, off-the-beaten-path and different—just like the color orange! Adding it to a logo with unique and alternative imagery—such as a whale in a hot tub (Sag Harbor Tubs logo)—is sure to accentuate that vibe and bring a lot of unique customers. It also works in geometric designs (such as One X Land) and borderline-creepy-yet-fun illustrations (Mister Burger). If you are targeting alternative culture, think about orange for your hip or vintage logo!
Adventurous & active
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The energy of orange applies in a literal sense too. It speaks to physical energy and exercise, therefore making it a great choice for businesses that are all about moving your body. The Finisher Tips logo takes a more stylized approach with stick-figure type characters flowing through the three events of a triathlon, while logos like IDANCEMORE feature the silhouette of a dancer jumping. The color orange brings a sense of physical energy to all these examples, so don’t be afraid to use it to pump up your next activity based logo!
Artistic, minimal & geometric
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Just because orange is bold doesn’t mean it needs to be maximalist. When refined and brought into a sophisticated, minimal space it can be delightfully artistic. It can be edgy with poise. The Kylo logo works with clever rearrangements of the geometry within each typographic character. Through the incorporation of orange, the logo starts to feel more creative and experimental.
Why an orange logo?
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So why might you want to use orange in your next logo? Why not! It’s fresh, exciting and modern—and it doesn’t stop there. Orange logos are extremely adaptable and able to portray a wide spectrum of wonderful and energetic peelings… err, we mean feelings.
