The best visual designers artfully curate the aesthetics of any space. This includes digital spaces like websites and apps, as well as tangible spaces like books and billboards. This design field was born out of a marriage of graphic design and user interface (UI) design, offering a crucial role which focuses on improving usability through developing a layout, imagery, typography and color. This field of design is incredibly important, as it dictates the overall appearance of … well, everything. Think of visual designers as the creative directors of the design industry.

illustration best visual designers
Illustration by OrangeCrush

Look at it this way: the best visual designers are the problem solvers. Rather than simply bringing brands to life, they play a key role in defining the unique style and voice of a brand. When companies hire a great visual designer, they’re bringing in an important creative force who serves as an advisor and advocate for their brand. A visual designer can explain complex design concepts, then exemplify them through their work. Really, it’s design wizardry.

Top visual designers turn questions into answers, and ideas into reality. If you’re looking to hire a freelance visual designer, you’ve come to the right place.

The 10 best freelance visual designers to hire in 2021

  1. 1
    • Logo design
    • Logo & brand identity pack
    • Logo & business card
    • Logo & social media pack
    • Other design
    • Character or mascot
    • T-shirt
    • Logo & brand guide
    • Icon or button
    • Web page design
    • Signage
    • Product label
    • Other packaging or label
    • Infographic
  2. 2
    • Web page design
    • Landing page design
    • WordPress theme design
    • Other design
    • Other web or app design
    • PowerPoint template
    • Postcard, flyer or print
    • Brochure
    • Other business or advertising
    • Illustration or graphics
    • Icon or button
    • Poster
    • App design
    • Logo design
    • Logo & brand identity pack
    • Banner ad
  3. 3
    • Logo design
    • Postcard, flyer or print
    • Icon or button
    • Signage
    • Illustration or graphics
    • Logo & brand identity pack
  4. 4
    • Logo design
    • Logo & brand identity pack
    • Logo & social media pack
    • Logo & business card
    • Logo & brand guide
    • Character or mascot
    • Postcard, flyer or print
    • Other art or illustration
    • Business card
    • T-shirt
    • Logo & hosted website
    • Illustration or graphics
    • Sticker
    • Social media page
    • Other design
    • Other business or advertising
    • Brand guide
  5. 5
    • Illustration or graphics
    • Product packaging
    • Product label
    • Other art or illustration
    • Character or mascot
    • Merchandise
    • Logo design
    • Cup or mug
    • Card or invitation
    • Poster
    • Other design
    • 3D
    • Book cover
    • T-shirt
    • Other book or magazine
    • Other clothing or merchandise
    • Icon or button
    • Clothing or apparel
    • Tattoo
    • Sticker
    • Logo & social media pack
    • Signage
    • Other packaging or label
    • Business card
    • Logo & brand identity pack
  6. 6
    • 3D
    • Other clothing or merchandise
    • Other design
    • Merchandise
    • Illustration or graphics
    • Product packaging
    • Clothing or apparel
    • Character or mascot
    • Logo & brand identity pack
    • T-shirt
    • Product label
    • Other packaging or label
    • Other business or advertising
    • Other art or illustration
  7. 7
    • PowerPoint template
    • Illustration or graphics
    • Logo design
    • Brochure
    • Other design
    • Postcard, flyer or print
    • Other web or app design
    • Other business or advertising
    • Other art or illustration
  8. 8
    • Logo design
    • Logo & brand identity pack
    • Logo & business card
    • Logo & social media pack
    • Character or mascot
    • Button or icon
  9. 9
    • Logo design
    • Logo & business card
    • Logo & brand identity pack
    • Business card
    • Other design
    • Logo & social media pack
    • Icon or button
    • Stationery
    • Signage
    • PowerPoint template
    • Car, truck or van wrap
  10. 10
    • Illustration or graphics
    • Infographic
    • Other business or advertising
    • Landing page design
    • Other art or illustration
    • Web page design
    • Brochure
    • Poster
    • Postcard, flyer or print
    • Social media page
    • Other web or app design
    • Other design
    • Icon or button
    • Signage
    • Card or invitation
    • App design
    • Logo design
    • Sticker
    • Other book or magazine
    • Menu
    • Email
    • Logo & brand identity pack
    • Banner ad
    • Product packaging
    • Other packaging or label
    • Character or mascot
    • Car, truck or van wrap
    • Book cover
    • 3D

How did we choose these as the top visual designers?

When it comes to visual design, it’s important to get things right, as this will dictate the complete aesthetics of your brand as a whole. So, we chose carefully. Here are the qualities we looked for when picking the designers on this list:

1. Design quality

When a designer joins 99designs, an expert from our team combs through their portfolio and considers the conceptual thought, technical execution and knowledge of design principles evident in their work. They then assign the designer one of three levels:

  • Top Level
  • Mid Level
  • Entry Level

These levels are displayed on designer portfolios, so you can easily see if you’re working with someone with ample experience and design chops, or someone that is up-and-coming.

2. Visual design experience

Performing an operetta and belting out a top 40 hit both require training and skill, but many singers specialize in one or the other—not both. It’s the same thing with visual design. In addition to looking at overall quality, we specifically vetted each designer on this list to make sure they had comprehensive experience with and specialized in visual design.

3. Professionalism

Of course you want someone with killer design skills, but you also want a visual designer who communicates with you throughout the process, delivers the goods on time and is pleasant to work with. So we took past customer experiences into account to make sure all of our recommended visual designers are masters in service as well as in design.

What to think about when hiring a visual designer

Flexibility.
Visual designers work with a wide variety of multimedia. Whether it’s creating eye-catching vector graphics with Affinity Designer or building an interactive, 3-dimensional space with the brand new Adobe Animate, their skill set needs to be diverse, and with that comes a keen sense of flexibility.

Imagination.
The most successful visual designers are the ones who can put themselves in the place of the customer and take them on a journey that they’ve never seen before. No matter what you’re designing (a brand identity, a landing page, a magazine, etc.), your product shouldn’t just be a thing—it should be an experience. A visual designer’s sense of imagination will take you there.

Culture savvy.
Successful visual designers are savvy in every sense of the word. They pay attention to the culture that surrounds them, keeping a pulse on what’s exciting right now, and what’s on the horizon for the future. They’re immersed in the arts, the news and the world around them. Being a visual designer comes with an inherent cool factor.

Are you ready to hire a life-changing freelance visual designer?

If you’re passionate about building a brand that makes a lasting visual impression, you need to hire a top-notch visual designer—one with a comparable level of passion, and an immense amount of know-how to go along with it. When it comes to visual design ability, it takes years of wisdom to hone it in. Mastering the art of designing for multiple platforms and catering to diverse customers doesn’t happen overnight, but with years of wisdom, our designers get the job done beautifully.

We want your project to be mind-blowingly good. If these 10 designers aren’t what you’re looking for, it’s okay. You can search to find the ideal match.

Want more visual designer choices?
Search for the freelance visual designer for your project