The product hook:
The hook for the product is killing pain with specific foods (not pain pills), both adding anti-inflammatory foods, and more importantly for most people, elimination of foods (some considered healthy) that can be triggers for back, neck, or joint pain.
Using a very systematic approach to remove bad foods, add good foods, and then try to reintroduce some of the "healthy foods" that could be a trigger, the aim is to get people feeling much better in as little as two weeks.
Any body who suffers from joint, back, or neck pain. Initially this will be marketed specifically within an online community of health and fitness professionals, and later, directly market to potential clients/patients seeking to educate themselves on a better way of managing their pain without pills.
Vision for ebook cover:
Professional, progressive, and bolder than some of the diet books already out there in print or online versions. Think a toned down version of Wired using infographics, bolder colors/fonts, etc.
We would like to capture a visual representation, or some type of logo to help communicate what the product is, i.e. the "Kill your pain with food not pills" message with a picture or graphic.
Check out the 4 examples provided. This is the kind of professional grade we're looking for in our products.
The idea is NOT to mimic exactly what the pharmaceutical companies are doing. We are on the consumer side, and want to stand out from what the big Pharma is doing.
What absolutely needs to be on the cover:
The 14-Day Pain Free Diet (the title)
Kill Pain With Food Not Pills (the subtitle)
By Jonathan Tait, DO and Nick Pineault (authors) ---> UPDATED 07/01/2013
The rest is up to you. Be bold.