Always wonderful working with Ana - I keep coming back time and time again!
Grasped the concept of what I wanted very quickly and was very rapid with design changes. Highly recommend.
How Rattraywoodimports started their logo & brand identity pack journey
Who are you known as?
Amalfi Style & Design
Tell us a bit about who you are and the people you reach
We produce homewares and gifts inspired by the colour, style and natural environment of the beautiful Italian Amalfi coast line. Target audience is people that appreciate unique and colourful design in kitchenware, homewares and gifts. They don't mind spending a little bit more money when it comes to finding unique and special products. The products are designed in Australia but influenced by the wonderful sense of colour and design that the Italian coastline conveys.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
We are influenced by the ocean colours - e.g turquoise, jade and aqua, plus the surrounding coastline flora - e.g greens of trees and the bright pinks of the bougainvillea plus the bright colours of the famous Amalfi coast beach umbrellas.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We like the simplicity of this design...once the logo is created we are envisage a beautiful logo on a quality paper stock for our packaging.
We like the idea of perhaps bringing some colour into the logo and/or a motif, e.g a beach umbrella, line drawing of the coast line etc.
One again we like the simplicity of the design and the idea of a motif. We also like the idea of "Amalfi" being the main word and "Style & Design" being secondary/beneath.
We like the background colour as it's similar to the colours you see in the coastline
Simplicity & motif
Simplicity & motif
We also are attracted to these designs. One thing we would consider is a gold font against a coloured background which will extend across packaging, etc.
We love this logo plus the usage of the small motif of the bird. We would be interested in seeing a logo with a small stylised beach umbrella or something else that conveys the Amalfi Coast.
'Amalfi' is to be the focus with 'Style & Design' smaller font beneath etc. We especially like the Sparrow & Deane reference above (The gold colouring).
We like the idea of using a motif of perhaps a small 'Umbrella' not unlike the use of the sparrow in that brand.
Our products are unique and a talking point due to their sense of colour and the fact that are a different take on every day items. They are the kind of products people with a design eye will appreciate.