The logo needs to be smart and easily transferable to different types of media. We prefer having a logo with the name of the company accompanying the logo instead of the name 10 ARK actually becoming a logo, otherwise it may not read well.
Also an idea to work with naming it 10 ARK Digital.
For some additional ideas, in software development and coding 0 and 1 are considered binary numbers. Can do some Googling on this if not familiar with the concept.
Some additional information that has been asked. 10 was chosen as a play on the 0 and 1 binary numbers as it is the number that represents humankind and we effectively develop applications for humans to improve their lives. ARK is a play on a repository for source code, for example GitHub, BitBucket...
The idea is also to create a brand so that in the future we can add on to this logo. For example in the future we may add to the business 10 ARK Incubator - for funding of startup app ideas. 10 ARK Resourcing - to outsource our developers. The logo needs to be able to lend itself to have these concepts added.
We also require an e-mail footer.
Just something else that we thought of as well. We also require a complete visual identity guideline in addition to the listed deliverables that states colours and fonts used - not sure if this comes as part of the deliverables by default.