As an e-commerce company, Gearscoot's mission is to promote the use of electric mobility devices (scooters, bikes, hoverboards, etc.), clean energy reliance and environmental awareness. As a brand identity, we are focusing on embracing an electric/green-energy future & we are advocates for increasing educational awareness of environmental issues.
We would like to have the concept of green energy clearly incorporated in our brand logo, ideally in the form of a leaf. No matter what it is, however, we do need an internationally recognisable detail. The green accent colour provided should be used on this icon (leaf). This icon should be clearly identifiable as a stand alone element, as well - it will also be used as a favicon and app icon.
There should also be an inverted color version, if possible, for use with both dark and light backgrounds/themes.
In terms of aesthetic, we would like a modern & minimalistic design. Name should be lowercase and typography should be similar to what is currently in use. A linear layout would be preferred rather than stacking an icon/logo over or under. The icon should be timeless and subtle, not overly extravagant or intricately detailed.
company website: http://www.gearscoot.com
(still under development)