Thanks in advance for reading this brief! :)
So who we are and what we do so you can have a story in the background.
Our vision is to connect people. Eventually, you talk to a person so for us it sums up pretty much everything :)
Our mission of purpose is to promote our vision by developing unique services in addition to providing different digital marketing solutions focusing on growth.
Our goal is to provide as much value as we can using innovative technologies.
We have a logo (a bad one) so its sort of a rebranding project, but on the other hand not really cause the logo sucks so we still need to keep a trace. However.. if you have a mind-blowing idea you think will feet go for it!
To sum up...
Brand Values: Grwoth, Connecting People, Friendly, nurturing relationships, professionalism, High-end Technology.
What we would be happy 2 see..
• The logo must be ORIGINAL, drawn from scratch without using any stock photo library, and not to be shown in any portfolio, Flat Iconic Vector design is a must!
• The logo should include an icon of the Pitango fruit in what way you find right
• It should reflect a fusion between digital marketing, human beings, connections, and the Pitango.
It would be great if the icon will be somehow integrated with the text (Pitango Digital) while maintaining readability - Not a must.
• The logo style should be modern, youthful, not abstract, and professional (but not too luxurious in style – it should be friendly). Clean/ Flat design is a must.
• The font should be readable.
• The logo itself should be a design of the Product Name/ Brand – "Pitango Digital" with an Icon. But feel free to send what you think will work the best
It might be hard to do but we would like to get as well, if possible, a sense of the overall brand visual identity in terms of graphic elements, language, etc. We do want to move forward designing a website afterward so we will be happy to get a sense of where it goes. :)
Thanks in advance for reading this far and for all the participants!