The concept behind choosing the Hippo is that it spends a lot of time in water and is generally considered to be a strong and powerful creature. The products that we want to launch under the Hippo brand need to have similar properties, i.e. protect from water and other elements as well as be strong and longlasting.
We are looking for an angry, aggressive Hippo probably with mouth open to show power and strength. Since the products are mainly catered towards construction, farming and industry sales we are looking for a masculine logo with basic colours (some of the products are completely black films so we need to be able to print one colour i.e. white and for the transparent films - black colour. Thus the logo should be either a black or white outline like some of the examples shared. We want to keep the option open to change the logo to another single or maybe two-tone colour based on the product.
Our Brand Hippo will be broadly divided into 7 broad categories:
So I would like the logo and the word HIPPO itself to be universal i.e. the word 'HIPPO' and the image of the animal should be standard and I should be able to just add the second word as text in front of the word Hippo. I don't want the 2nd word to be too difficult to design - perhaps a standard font which will fit well with the original Hippo word and picture but still look like an independent logo by itself.
The image of the Hippo should be in the center and might or might not interact with the word HIPPO. However after the second word is added, WRAP for example, the logo should look like one.
Please see the image of the Rhino as a rough guide for above few points.