I am looking to create a brand that feels established and experienced but not staid. My audience might range from first time home buyers with no financial acumen through to investors and businesses, so it needs to feel approachable and friendly (not intimidating) but still professional.
I have in my mind that everything will be quite simple and sleek. Something that cuts through due to being demure rather than flashy. Classic and simple.
I am thinking two to three colours max. I like charcoal, natural smokey green, and maybe a splash of brilliant yellow to reflect the wattle. I am not stuck on this however and would be happy to hear your ideas if you don't think these work.
I like the idea of a silhouette of a wattle tree to feature, possibly the same colour as the font. The tree and/or wattle flower should probably be fairly prominent, and can be stylised or abstracted to help fit with font(s) if you think that works.
And after saying all that, I am open and willing to entertain any great ideas!