I do financial planning (coordinate everything in their entire financial life- retirement, estate planning, business planning, insurance, trusts, wills, investments) for all people who work in construction, except for tradespeople. I only work with executives and middle management, project managers, Director-level types.
The other part of my practice is exit planning for people who OWN construction companies. This is sophisticated business planning that allows owners to grow their company, and transition out of it (when they want to retire, pass the business to a family member, etc.) once they're ready
I will also work with architects and engineers- both individuals and owners of these types of firms.
I would like the logo to be flexible enough in design that if I decided to change my target market to something like (say doctors and nurses), I wouldn't have to to redesign my own logo. I would like for it to be neutral. It can even be something as simple as just the name.