I am re-writing this brief. As I have many of the same type of designs and no one is thinking outside of the box. I am also not very good at being critical, which I guess I'm scored on, so this will change. Please let me know what you need so I can be a better client for you.
Now for the design: First, let me start by saying that I am an accountant, we are not known for our artistic design. So I appreciate your suggestions and help to think outside the box.
MY FIRM is a very OUTSIDE the BOX firm. No timesheets, no paper, and heading toward completely virtual. The idea is that we can do everything from wherever we are and so can our clients enabling them to let us take control of day to day accounting tasks so they can relax and focus on what matters to them. We want to convey our tech and our desire for clients who are technologically savvy - probably in the age group of 28-45. That being said, we aren't a cold, silent firm. We like to reach out and touch our clients providing excellent customer, almost family-like, experiences.
MY COLORS: Along these lines, it's important I don't look like the stodgy firms. Thus, my choice of colors - no red, no green, no navy blue.
My hex colors I gave are important to me: Orange, silver, slate blue/grey.
MY STYLE: As far as style, I'm looking for something unique. If you google accounting firm logos, they all look the same. I'm not looking to blend in with these people - which I think my current logo does. I'm not sure that animals can be used, I'm up for the suggestion. I saw a digital logo on 99 designs I now cannot find of a buffalo slightly digitized. I thought it was really cool. I will hunt it down again. I tend to lean toward elephants - who are super smart, move obstacles, are compassionate, and lead the way. If those of you who are more creative can make an elephant work, I'd be ecstatic. I, myself, have no idea how to do this. All of this being said... there are so many cool representative symbols, animals, I'm open to ideas on those. But I'm not into super cutesy. These aren't baby clothes. ;-)
If there is a neat way to incorporate the logo WITHIN the name, that is an option no one seems to want to tackle. Maybe there is a reason for that. I certainly don't know how to do it. But I'm interested in seeing if someone else can.
Please do not use: calculators, abacuses, or anything else that looks old school. We don't want to project that image. Also clouds are over used these days.
This is a branding, not just a logo, so I'm looking for something that works across every aspect of marketing from signage to social media (the FB cover) to deliverables (from letterhead to marketing materials) to speaking engagements (why the logo represents my firm) to promotional items (shirts, pens, iphone cases). I think this means that we have to think about whether the colors are actually usable for these cases.
Designers, please let me know if you need more feedback. I want to be a good client, so feel free to teach me. Thank you.