dnoseworthy got their new logo & brand identity pack by running a design contest:
New private equity firm needs a logo design
Check out dnoseworthy's Logo & brand identity pack contest…
Accounting & Financial
We need a logo design for a new company in New York called Alchemy Capital Partners LLC. We are a private equity firm focused on the industrial sector within the lower middle market. Our investment philosophy is centered on the concept we call Organizational Wellbeing. Drawing on principals of organizational health, continuous improvement and employee development (both personal and professional), we believe that companies based on clarity, cohesiveness and transparency can unlock the latent potential in an organization and its people (the alchemy). So, when supporting a consolidation strategy, we look to partner with executive teams that will grow the business without growing the bureaucracy and will actively support all the stakeholders that make an organization successful: the customers, suppliers and the employees as well as the investors. Our target audiences: 1) Primarily male business owners in industrial business sectors ages 55 - 70, 2) Institutional Investors ages 35 - 60, 3) Investment Bankers ages 30 - 45. (The first audience is the most important). Logo design: The inspirations we chose below are very good samples of what we would prefer. The idea of a logo and our company name is preferred. That said a classic, mature, sophisticated design is going to be appealing to us. If you feel you can do that best without words (just a logo) we are interested in seeing that. Similarly, using the acronym ACP is also possible.
Other color requirements
Primary: Purple (suggested color, open to other shades: 85, 5, 141) and Grey (suggested color, open to other shades: 89, 89, 89) Accent: Gold (no suggestion), Light Grey (suggested color, open to other shades: 216, 216, 216)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
dnoseworthy collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
The logo is exactly what we wanted and the adjustments were always done very quickly. The designer has responded to our wishes. We would work with him again any time, thank you!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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