-- QUICK OVERVIEW --
This is logo and identity are for my personal brand. I'm going to use this on my personal business card, letterhead, website, etc. I want the identity to present me to the world. I want something that I can use to brand my life. I want something that I can use for years to come. I want a brand that can be extended throughout my business ventures.
I want something that presents me professionally, but is still fun and interesting.
-- NAME TO BE USED IN THE DESIGN --
My company name is "yoss.io" and my name is "Stephen M. Yoss". I would welcome you to explore both in your design.
-- WEBSITE --
My http://steveyoss.com. The design of this website is going to change very soon, but it should give you some idea of who I am.
-- SYMBOLS AND THINGS I LIKE --
Lions, light bulbs, fireworks, steampunk style, steampunk gears, old style writing, lab equipment, etc.
In general, I like symbols that represent the future or make us fondly remember the past.
I like logos that make use of negative space and have double meanings. I like logos that make you think.
-- WHAT I'M LOOKING FOR AND NOT LOOKING FOR --
I'm looking for an actual logo, icon, or symbol. I'm looking for an image to represent the company. The logo should be able to be understood without any words around it. The logo should have versions that can be displayed vertically or horizontally. It should have at least three colors, but be able to be displayed in black and white.
I'm looking for something that is bold, sophisticated and confident. The logo should be a reflection of my passions. I do not want something that is overly complicated, but I don't want simple line art either. I'm not looking for something I could do myself with just playing with font settings.
-- BELOW ARE SOME DESIGNS THAT HAVE INSPIRED ME. HOPEFULLY, THIS WILL GIVE YOU SOME IDEA OF WHAT I'M THINKING ABOUT --
-- TECHNICAL SPECIFICATIONS --
** The files we will require are: Print file (vector) format - .ai (CMYK) and Web file format - .jpg and layered .psd (RGB).
** Text in logos should be converted to outlines. The name of the font uses must be supplied.
** Please do not use any stock images or clip art in the logo.
** I'm looking for something that will have a standard color scheme, but it MUST look good in black and white.
** I want a logo that can be used with or without text around it. Meaning it could just be a symbol. I'm thinking it would be kind of like a "full" and "lite" version of the logo.
** I would like a horizontal and vertical version of the logo.
** Only use sans serif fonts.