We don’t want to use stock photography of the typical lawyer. No gavels, lady of justice, balanced weights, columns on buildings. Avoid shaking hands, people around computers when you can’t see their faces. Avoid lawyers in ties, people in ties. Unless it’s one of the two images we uploaded. No people signing papers, etc.
Some icons for the practice areas are okay.
If we use stock images, we’ll use images of “real” looking people with faces who are loving, caring, kind. Or families helping each other or holding each other. Maybe even a husband and wife or wife and kids looking at a computer in their home…. Looking for help.
We’d like to focus more on the visual style of the brief where it says, “...Sometimes, those people have lost someone very close to them” and we need it to “make people feel interested, comfortable and hopeful. It should help build trust.”