Amazing design work and such a great individual to collaborate with!
How tess x started their brochure journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Singaporean charity professionals - fundraisers, comms managers, community managers, partnership managers. They believe in the importance of helping their communities. They like to watch Upworthy videos but don't necessarily take any action as they're too busy and only want to support local causes.
What do you have in mind for the style and theme of the brochure?
Must fit coherently in with our new website design. We need consistency in branding; logos, font (proxima nova), colours, photographic style. Photography must be uplifting and show the positive outcomes of donating money to local Singaporean charities/engaging in charity fundraising events e.g. picture of happy runners gathered at a start line; local children happy to have received new books etc. Photographic subjects must reflect local population, i.e. Chinese, Malaysian, Indian plus occasional Western expat.
Brochure to design
Half-fold (4 sides)
What to avoid
Corporate imagery, i.e. people in suits. Use of wrong demographic in photography.