Scandinavian-styled brochure needs some flavor and imagination!

The Nordic Fan Company

-The target is both for our distributors and our customers.

We are a Scandinavian company (from Denmark) who sell large industrial fans for factories, malls, hotels and more to provide comfort for employees and customers.

We sell our fans in Europe and in Southeast Asia, and this will be through our distributor network. The intention of this product brochure is both for new customers, as well as when we engage in talks with new distributors around the region. The document can then be used to inform the distributors about how our products are like, specifications, benefits, and how it is used.

The concept of deploying HVLS Fans (The fans we sell) as a mean to drive energy savings and improve people comfort is a relatively new phenomenon, which is rapidly gaining acceptance across North America, Europe and Southeast Asia. Due to it being new, it is very important the highlights of using the product is made clear throughout the brochure.

https://www.dropbox.com/sh/s1wwuhff…0kzYa?dl=0
On the following link, you can find my powerpoint presentations, which contains the text which should go into the brochure (As will be elaborated upon in the following sections)

We primarily use Avenir font.

Our design style is Scandinavian, that is minimalistic, clean and without clutter, using colors such as grey, black, and stainless steel. The look and feel of the design style is best compared to B&O stereos (https://www.bang-olufsen.com/en). It needs to reflect our Scandinavian roots, and the signal it sends must be quality, sharpness, easy accessible, reliable, trustworthy, coolness, and simplistic. Think of it as IKEA meeting B&O with a twist of Apple added to the mix.

You can see our website at http://www.nordicfancompany.com and I will also attach some of our powerpoints for you to draw inspiration from.

Photos can be either taken from our website, powerpoints or from a google search (HVLS fans). If it is taken from the internet, we would prefer for any potential product photo to NOT show the competitor brand.

No. This is a very open design concept, and as long as it matches with our Scandinavian style (Grey, black), it's free reins.