riverStyx seeks to ensure that when we each go down to that dark river, we do so full of triumph, not regret. To accomplish this, riverStyx champions a simple principle - “Cogita Mori”. From Latin, this translates to “remember death.”
Remembering death is the greatest motivator riverStyx is privy to. It weakens social pressure, ensures priorities are prioritized, and allows appreciation to trump achievement.
We believe this utility is unlocked through practice; humans are a collection of habits. When reflected upon daily, Cogita Mori becomes indispensable.
Our product is an app that estimates a users remaining time and keeps a countdown - it's most impactful to think about one's own death, instead of the concept of dying.
Entreprenuers, specifically those in the tech industry. These people are trying to accomplish big things, and big things require going against the norm. A different type of motivation, the kind provided by riverStyx, can be incredibly helpful.