In our brand-building we are working largely with illustrations and have created a distinctive style since starting Kontist in 2016, which is inspired by the aesthetics of the Russian revolution.
For a popup bank event starting on October 20th, we want to create an animated GIF from illustrations, using our own distinctive illustration style. That means the designer will have to adopt this illustration style to design an illustration and to create a short animated GIF from that. The illustration files attached are just meant as examples. There are no editable files to work with. You have creative freedom to interpret and recreate the illustration style distinctive to our brand for the narrative below.
The animated GIF will be projected from the store out onto the street onto a canvas and is meant to act as a virtual directional (a virtual character inviting passers-by into the store) to attract attention. Proportions needed: 1920x1080.
The GIF needs to feature the two main Kontist illustration characters (see examples provided) addressing passers-by and inviting them into the store, using typical hand/body movements.
Colour scheme: Please for the illustration stick to the purple tones in the style guide.
For illustration references please feel free to look at examples attached or browse archive examples here: https://drive.google.com/drive/fold…sp=sharing
For reference to Kontist's design look and feel please read this article about Kontist (in German language) in designmadeingermany.com - https://www.designmadeingermany.de/2017/134738/