AGILE Remodelers is looking for a mascot to compliment its new logo. The logo is timeless, the mascot is going to be one heck of a fun character that will be woven throughout the business card, website, social media, presentations, company vehicles and other marketing materials.
Here is a great deal of information and attachments. Please use them as a foundation to build upon and a compass for the future of our company.
Company is named AGILE Remodelers. It stands for:
The definition of AGILE is:
1. quick and well-coordinated in movement; lithe: an agile leap.
2. active; lively: an agile person.
3. marked by an ability to think quickly; mentally acute or aware:
The idea is that in these quickly changing times of energy improvements and consciousness that we are the company that is up to speed with trends and will get the work done in the quickest and most efficient manner.
****See attached logo.
Suggestions from Logo Designer:
"An expressive character is going to really balance the timelessness and maturity of this mark (logo). Its the perfect volley for that"
"I mean how finished the character is executed, when I say "level". I don't see him as photorealistic. I do see him as a sophisticated illustration and character. Like something disney would approve.
I wasn't sure if you were making a commercial or perhaps vid in which the character could host (for use on site). We can still use the character to bring lots of life to everything and start getting people familiar with him as the spokesperson, but in "still" situations. And animate later when applicable.
The point is, having him is a strong move for brand equity, because the fact that you even have a really well done spokesperson in your presentation would influence me to trust your brand over another EVEN though you have the same offerings. Because you look that much more creative and developed."
"Also I have an idea for cards if you are open. I think it would be cool to have action marks and his tail just off the front with the logo (Agile Blue Background). As if he is swiftly running to the back of the card. To where he'll be leaning arms crossed on the information."
"Or maybe there is a hole in the ground under the logo with his tail poking out. And on the back hes popping out of a hole leading to the info. Anything to create action so that people flip the card to see what happens."
Company values represented in character personality:
On the look out
Meerkat discussion from me to designer.
"Frankly I'm sick of the remodeling industry and every icon being a house. So I thought that it would be cool to do an animal. After careful consideration I think a meerkat would be awesome. There are so many fun things long term that could be done with this. They are AGILE, community driven, always on the look out, it is perfect. A fun cartoon style illustration when incorporated on the website, slides, marketing materials, follow up cards, t-shirts etc. "
AGILE Products and Services:
The first character, feel free to submit multiple versions of character, should be in a standing alert phase. Hands down, back kind of cocked back as if looking out for something. Face should be alert. Should be a blue meerkat. Feel free to play around with our company colors or complimentary shades of blue meaning light or darker accents. I’m also open to gray or tan compliments if it looks right.
Please deliver an Adobe Illustrator file that is vector. It will be used in many sizes.
Sketches and concepts so far are for illustration purposes only. Please feel free to do something completely unique.
WARNING: Do not submit Timon from Lion King or anything that looks real close. I am not looking to get sued by Disney.
Most of all let’s have fun. We have a great business that really changes homeowners lives. I’m looking to create a movement, make a difference in the world and engage a big following of supportive evangelists. Let’s all be meerkats. Thanks.