AlienFast is a technology company that builds SaaS products for underserved markets. We do not specialize in any one business domain, they are all very different. Think 37signals, but each product is a different company/team, and each product isn't necessarily a complement. In general, AlienFast is good with technology, strategy, and effective business operational practices.
Our target audience is actually technologists, investors and potential employees. AlienFast is the umbrella/holding company, and is not really customer facing. AlienFast will be a technology and SaaS thought leader. It's a boutique, we want to do things right, the best way possible for everyone including the company, employees/partners, and customers of our child product companies.
Undertone: simple, elegant, lean, effective, profound, good.
Here's our pitch from http://www.alienfast.com/
Building companies that were thought only to be of the realm of unicorns and rainbows.
What we do
We create software-as-a-service (SaaS) companies introducing operational effectiveness via usable software to market segments that are often overlooked.
Why we do it
We know our customers can be profoundly more profitable, all while making their operations simpler and easier.
How we do it
Gaining deep understanding of each domain, we use the theory of constraints to find an effective approach and implement it via a SaaS product.
One-by-one we build each company to survive, sustain, and profit, all while fostering company cultures that provide for individual autonomy, mastery, and purpose.
More from the origin of the name (also posted in general comments):
AlienFast works in a lot of different business domains, so it makes sense that the mark doesn't necessarily mean anything. Jen says "we don't want people thinking that we are crazy area 55 people"...I think she means area 51.
"AlienFast" comes from racing lingo/slang. There are a few drivers that are always way faster than others, and people say "they aren't human". "They are aliens." "Those guys are alien fast."
Our team has shown an ability to create technology products at speed that others think is impossible, or "AlienFast".