I'm starting a new business so I'm looking to build a branding strategy from the ground up, starting with the logo.
Description: We're in the wealth management industry (investing and financial planning), making institutional consulting available to individuals. Our goal is to help individuals be empowered in their wealth management so they're not taken advantage of. It's like peer review for Financial Advisors.
Trustworthy Advice – conflict and bias free.
Diverse range of ideas – right advisors.
Simplicity and Perks – all assets with one firm.
Engaged – co-pilot not a passenger.
Value – transparency and fair fees.
The name stands for Peer Review, Active Client, and 2 heads are better than 1.
Our target audience will be most likely business owners and widows, the two audiences most likely to be open to something new and/or frustrated with the way things are currently going with their current financial advisor.