We are a new, young accounting firm. We are modern and tech-savvy - not your typical stodgy old accountants. Our target market is providing outsourced accounting services to small and mid-size businesses - payroll, tax, bookkeeping, CFO services, etc. We want to be seen as business partners that work with you to further your own business - not just number crunchers.
UPDATE/EDIT: We are finding that we quite like logos reflecting grapes/vines/trees as local agriculture is a major industry. In particular, we are liking logos that have a modern, abstract interpretation of these agricultural elements. Even better is when some type of financial or accounting element can be included. Keep designing, some really excellent stuff is coming in!
UPDATE/EDIT #2: What we've learned after a couple of days:
- We do not like the color combinations of green and blue together. Separately or with other colors they are fine, but not together.
- The color combinations tend to be a bit muted, probably due to the discussions around agriculture. It might be nice to see some brighter designs and colors but with the same elements we've been talking about.
- We have noticed that there have been a couple of more "vintage" designs. While this was not something we thought we would like initially, we're actually really liking them. Obviously this is a complete turnaround from all the web/cloud talk. We're not saying flip directions but just something to keep in mind.
- Not sure on this point but some submissions are just logos while other are shown on business cards/other media. Seeing it on a card is extremely helpful. Obviously it is more work but it really helps to picture what it will look like in the flesh. Something to think about.