Gravity Supply Chain Solutions are a Singaporean based start up.
As the digital world and the rise of social media continues to impact the world of the consumer, many retailers, brands, wholesalers and distributors are finding that there end-to-end product and services supply chains are not fit for todays customers needs. Gravity’s mission is simply; we help our clients supply chain serve this new 24/7 Digital Customer.
Through a mixture of thought-leadership and propriety technology (called Motion), we work with our clients to design, implement and execute the physical, financial and information supply chain networks that are needed to fulfill their customers needs in an ever-connected world. By bringing the power of big data analytics, we are able to implement supply chains that predict customer behavior and demand.
Gravity branding needs to reflects our mission – serving the 24/7 Digital Customer – and we envisage our logo design to reflect this in its styling. Whilst we are open to designs that are just text based, or icon with text, it must stay true to our mission (No Newton’s Apples though please!). Our preference for any text would be lower case however, again, open to variations. We are also open to the use of just the word ‘Gravity’ or words ‘Gravity Supply Chain’ in the logo.
Gravity is adopting Flat Design across its corporate identify and our website and technology UI will reflect this. Any logo design must fit with this. Our preferred typeface which we will be using on our website is Proxima Nova, followed by Avenir.