Our services will more often than not have us interacting with components critical to our customers business operations. It is absolutely imperative that we convey a trustworthy, capable brand. We want to appear modern and "new", but serious as well.
[modus|Ops] IS a play on modus operandi ;) "Ops" is short for "operations" and refers to operating computer systems.
We have included a pipe "|" in the name as this provides a separation between modus and the subject, operations. This will allow us to swap out "Ops" for other services in the future such as [modus|Dev]. The brackets are optional :)
Our choice of colors has included blue to emphasize trust. Black has been included for the sophistication and high-tech angle. Green and Yellow have been included as extra colors to taste as well as green being a prominent New Zealand color; the country the company is based out of. Not all of these colors need to be featured in the logo/card. They may appear in further branding; feel free to experiment. A palette would be nice, but we may adjust the colors for a final palette later.
We have discussed the tie in of "cloud" with our brand. Currently we are leaning away from this as we feel the market is currently quite saturated with similar looking cloud logos. At this juncture we would only be interested in pursuing a logo involving a cloud if it's overtly different from what's currently in the marketplace. If you have a killer idea for this though please feel free to run it by us.
After receiving a number of submissions we have started to feel that an abstract mark might not be the best choice for our brand unless it ties in closely with what we do or our values. If you have an outstanding abstract mark idea we would still like to encourage your submission, however we feel we would like to focus on word/letter marks at this stage.