I want the logo to be elegant (as parents, elementary school teachers, and administrators will buy the product), but also playful (as elementary school kids will be using it).
If you look at my attached images (icon with blue circle for mobile devices), our logo with the blue oval band around it for the website, and just the name which look good on the website or on document) you will notice that we have chosen yellow for the letters because of the school bus.
The school bus is orange, yellowish , the number 2 looks like a road with a passing line.
Students who use road 2 math will be on the fast track to success in math ... that's why the passing line. The blue band ties everything together, blue is the sky and the round and oval shape represents the world.
We will be selling out products globally.
Also the colour yellow, black and blue makes me think of bumble bee flying in the sky.
If you decide to enhance the existing logo, then please consider bubbly letter (more playful), move the letters closer together, so it creates a feeling of wholeness.
I also think the colours like lime green or aqua or navy blue would go well with yellow. I know the challenge would be to make it classy and playful.
Please feel free to come up with your own design and surprise us.
road2math focuses on teaching on MENTAL math calculation, +, -, x, and division.
Please use the math logos blew only as inspiration, as they belong to someone else. I hope that they will give you a better idea of what I am looking for.