1. Create tools that transcend barriers and connect people
Change can't happen without good communication. We believe in building technologies that optimize how we communicate in order to connect people and drive change.
2. Design tools to empower the under-served
Technology should help reduce disparities, not widen them. We believe in building products that empower everyone to communicate. We see designing tools for under-served individuals as part of rigorous product development and a good business practice: after all, if our solutions succeed with diverse users under challenging circumstances, they can be more easily scaled up for the general population.
3. Adhere to a rigorous, evidence-based approach
Change doesn't happen overnight. We take an incremental approach to discovery, development and deployment. We pride ourselves on using a rigorous and scientific approach to developing our products and evaluating their impact.
4. Pursue trans-disciplinary collaboration
Innovative ideas emerge when you bring together unlikely combinations of people, expertise, and worldviews. We believe in seeking out as diverse a group of innovators, researchers, business people, designers, and developers as possible to transcend our individual limitations and achieve greatness as a community.