1. I will likely employ the winning designer to help with other projects including letterhead and other stationary, making a Powerpoint template, and an Excel color palette.
2. I have included some color examples of the types of green, grey, and orange I was considering, but again, open to new ideas and there are almost surely better combinations of shades. I have also uploaded a business card (clearly, I'm not a designer, but maybe it's helpful).
3. The website I've designed is minimalist and largely black and white. I was anticipating some color pop from the logo.
4. Some ideas to consider when making the design is that the company hopes to convey the following: long-term partnership, trust, competence, prestige, integrity, and importantly, the idea of emphasizing the process over the outcome (similar to the journey over the destination). After all, that's why Method is in our name!
UPDATE: I'VE ADDED THE FOLLOWING INSTRUCTION TO ALL DESIGNERS:
Hi everyone, thanks for the help thus far. As we are midway through the first round, I wanted to offer some thoughts/learnings. I'm sorry these weren't in the initial brief, but this process has allowed me to clarify my thinking a bit.
Overall, I've tried to leave a pretty blank slate for coming up with your designs and then I offer feedback to point you in the right direction based on the initial proposals you submit. BUT, those ratings and feedback are not necessarily indicative of an exact concept I want all designers to work towards.
Some things to keep in mind:
1. I am definitely NOT married to the rising bars (something that has been in the majority of first proposals). I understand that you might see that I've rated a design highly that has the rising bars, but I wanted to make this message clear.
2. With a couple exceptions, I tend not to love the plays on the initials "M" and "F".
3. I tend to veer away from the business cards with black backgrounds.
4. I don't want fonts that have serifs (those little tails at every joint in the letter).
5. I've tended not to prefer arrows in general and if you do use bars, I've tended to prefer flat tops.
6. I've been hoping to see some plays on pixelation (forming the image out of dots as the design gradually builds from very pixelated to solid perhaps).
7. Again, feel free to think outside the traditional Finance box for the image. Formulas (maybe as in equations, but maybe as in potions), lightbulbs, ripples, filters, etc.
8. I realize I've pointed some of you in a 3D direction, but I also want to be thinking about how the image translates on simple stationary with 2 or 3 tones. If you can present your logo in two tones (say one background color and white for the image using the negative space), this really helps me envision it.
Thanks again for all your help and I look forward to continuing to work together!