Oren1 was great to work with, did all the changes that I asked for, and was all timely to respond.
How rmadigan41 started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
Real-Time Location System (RTLS) Solutions. These solutions are comprised of active RFID tags affixed to people or assets that communicate over wi-fi to provide location data. The tag data is automatically sent to a database capable of automating alerts and workflow based on the tags location as it moves. Other technologies leveraged in our solutions include passive RFID, IR, and BLE. AiRISTA Flow's RTLS solutions are used to provide more than just location- the value proposition involves leveraging big data through an intuitive interface to improve workflows, help keep staff members safer, and cut down on asset search times. The target audience is primarily healthcare, but also food service, industrial manufacturing, and education.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
AiRISTA-EN.png is the parent company logo. We'd like to keep at least loose association to it (e.g. keep felix tiling font, leverage colors, and/or maintain rectangular shape.) AiRISTA Flow.png is a rejected comp for the new logo. We worked on it ourselves and many like it, but not everyone so we scrapped it. Please do not use more than three colors; two colors is preferable and at least one color should derive from the parent logo (navy, aqua or orange.) The introduction of a new color can be considered. The graphic element of the logo should be able to stand on its own (as a favicon, for example) and be strong enough to convey/recall the brand (eventually.)
*UPDATE* Since launching this contest, the logos that stand out the most are the ones that leverage flowy designs within the lettering (the first A, between the first A and F, etc.) Also, our favorites tend to leverage navy. It really helps to see the drop-out logo in the comps as that's a likely design scenario. Tip: the word "flow" should not be left aligned under "AiR" because of the possible association to an air conditioning biz. Lastly, simple is usually best. Thanks for participating!