Additional specs for logo:
Font choices: We would like a more visual distinction between by the names “Alex” and “Madison” being different fonts and colors. We would like to incorporate more feminine and classy fonts into our logo. The fonts should be different but complementary. For example http://neshadesigns.com/5-feminine-…binations/ Remember, these are two different women with different tastes but their tastes are complementary.
Logo Format: This logo will be used in many ways and needs to be in a square format as well as wide format. Consider putting Alex above madison for the square format.
Color: Pink must incorporated into the logo. We want to a vivid pink but want to avoid a pastel pink colors and colors that are aggressive. The secondary color should complement your choice of pink. The word “Alex” should have a hint of “Madison’s” font color and Vice versa.
Visual: A graphic that can be easily identified as jewelry should be incorporated into the logo somewhere.
We are a jewelry company with a targeted demographic of women ranging from their late teens to thirty something. The idea is that Alex Madison maybe sounds like a big name designer but, in reality, are two sisters (Alex and Madison) that started, own and operate their own jewelry business. This will be a focus of the site’s vibe, story and marketing.
* Our Jewelry is high quality designs handpicked by Alex and Madison.
We want our logo and branding to be different than your typical (usually boring) jewelry site. We like colors and visuals, etc. We are open to fresh and original ideas that maybe we haven’t thought of.
- Alex and Madison have completely different taste in jewelry. Contrasting their names in the logo may play on our story.
-incorporates the name “AlexMadison”
-demographic is college students/young adults (women)
-when someone looks at it we want them to know that we are a "jewelry company"