Adjectives to describe the feel: piracy, underdog, community, togetherness, calm, trustworthy, simple. We envision a logo of a fat simplistic fish (maybe with a looking glass), but this is nothing you need to follow (and not the pic attached).
Check out comparefish.org! We are kind of like “Wikipedia for statistics” (but statistics is not too sexy so let’s avoid that word).
We will need more graphical elements in the future and would like for the winner to be able to work on 1-to-1 projects.