* If any iconography is provided in addition to a wordmark, both the icon and the wordmark should be able to stand alone individually. In terms of imagery for any iconography on the logo, we are open to designers choosing a metaphor. One obvious one might be a checkbox, but we’d definitely appreciate a more clever one, if possible.
* Traditional serif and sans serif fonts are preferred. Script fonts are okay if tastefully used. Banned fonts: Arial, Stencil, Avant Garde, Comic Sans
* Limit of 3-4 colors. A “flat” design is a preference, not a requirement. Please avoid drop shadows or excessive fine detail that is not easily reproduced on alternative media. Gradients are OK if solid colours can be easily substituted in low-fi applications. Color scheme is open, but avoid neon colors.
* Please avoid trendy effects like reflections, drop shadows and overuse of rounded corners.
* Because the name is long, it’s ok to split it across two or more lines.
* An ideal logo is one that has a bit of a timeless look to it, i.e. one that looks good in 10 years