- GCC is the 8th player of construction in France with 3 activities ( Construction - Energy - Real Estate Development)
- 2600 employees, 41 entities that are branches (internal growth) and subsidiaries ( external growth) - each company bought back has kept its identity
- 41 entoities = flexible and agile companies that make up a strong and reliable group, autonomous and responsible entities with a short decision-making circuit
- 38 french entities aned one in Marocco, one in Switzerland et one in Cote d'Ivoire.
- 18 different logos in the group
- the company will celebrate 20 years in 2020
- the logo ''GCC'' was modernized 4 years ago
We think, build and sell shopping centers, sports complexes, apartment buildings, offices, hospitals ... we equip them with electricity, air conditioning ...
local authorities (for high schools, hospitals, hospitals, stadiums, medico-library, urban redevelopment project ...), social landlords, social landlords, private companies (banks, Cac 40 group for construction of their headquarters ...), store owners (for shopping centers, commercial areas), end-users (homebuyers, visitors to leisure centers, etc.)
• To be a Preference (a company preferred by customers, preferred by employees, preferred by architects, preferred by our partners ....
O In our managerial model
O In our relationship to the human
O In our technical developments
O In the quality of our production
O For our customers
• Preserving our independence
• Organize the group at the service of entities and network
>> We control our own production (know-how, skills ...)
We bring tailor-made solutions (listening, understanding needs, empathy ...)
We keep a human dimension (customers must know us and recognize us, business relationship, ...)
We are always in motion (digitization, evolution of our business, BIM, ...)
>> position itself as a profitable and sustainable group
- boldness and passion
- connected and cohernt
- cohesion and trust
- respect and exemplarity
(see attached document : GCC 160187 Affi_valeurs.pdf)
designa super and modern logo!
we are looking for a logo for the Group because we suffer from a lack of positioning and notoriety (only known in the field of construction, and again, no spontaneous notoriety). Our group (holding company) has the same name and logo as our pole construction.
From now on, the GCC logo will become that of Pole Construction, so we need one that oversees the Poles Construction, Energy and Real Estate Development
This logo must be easy to memorize and be able to work without words around it. (picto?)
This logo will come in reinforcement of the logos of the entities (below or beside) to show the belonging to the group. It must be legible / visible when it is processed in smaller format, positioned near one of the 18 logos.
- Show membership in a group without losing the identities of societies
- A network of entrepreneurs, independent structures, the strength of a group
- Which can be paralleled logos.
WHERE IT WILL BE USED / THINGS TO NOTE
-it can go with the different logos of group
-it must come complete the logos of the entities, either below or next to it, but without generating the readability
-this logo must be positioned as the new logo of the group. you do not have to take the colors of the current logo (which will become the one of construction)
it would take a modern typo, very legible, but which becomes a real signature. until now the '' otherwise '' was in debby but was suffering from a lack of readability
avoid curly styles
this visual signature (picto + together otherwise) must be quickly present on our stands, our print and our social networks. it will also appear on our website (http://www.gcc-groupe.com) that we will redo.
she must be able to live alone to show the group, (on Instagram for example)
the logo will be used on different supermarkets: print, web, social networks, crane, vehicles, site protections, business cards > it must be used in several sizes
WHAT WE DON'T WANT
-hipster, grunge, retro or vintage
- no cliches like generic icons of construction (crane, truck, ...) because the logo must reflect all of our trades
- no generic icons that don't tie into activities or company
- no script style because it's not a word
- no orintal looking or other cultural feel (it has to be generic)
- no flat logo
NAME OF GROUP
always in capital letters
in the beginning he meant Civil Engineering and Construction (in french : Genie civil et Construction) . But the group grew up and that does not mean anything anymore. we want to keep this name GCC
indesign, illustrator, photshop, jpeg, png
RVB, CMJN et Pantone
possible to print 4meters x 3 metres