Demo: Guys age 23-35, live in the United States, internet-savvy, likely to work in technology startups or be young professionals
Interests: Technology/internet, computer science, internet memes, videogames, likely to surf reddit.com
Behavior: Sense of humor, young-spirited, intellectually curious, nerdy at heart
Favorite TV Shows/Movies: 30 Rock, Fight Club, The Office, Arrested Development, South Park
LOGOS WE LIKE:
o Has a great "geek-cool" feel to it without being too young/cartoony
o Really like the use of the underwear graphic to instantly tell you their product
o Like how everything about the logo conveys a "mint" feeling
o Dig the simplicity
o Similar to how the Manpacks graphic ties in with the product, like how the graphic ties in with the name here
** We're going for a web 2.0-ish, software-as-a-service feel that will look familiar and feel comfortable to our target users. Please be sure to look at our website at Bombfell.com, as the new logo will need to look consistent with this design.
We're NOT going for the typical luxury/sophisticated look of a men's online clothes retailer. When a normal guy sees men’s fashion magazines and shopping sites that take on highly polished and sophisticated airs, it practically screams “Guys who are not like you!” We provide normal guys who aren’t obsessed with fashion an easy shortcut to looking put together.
*** We've uploaded some samples of previous logos we've used for reference. Feel free to draw on these, or go another direction
**** Origin of the name: Bombfell is short for “Bombfellow”. Goodlooking women are called “bombshells”, but there’s no corresponding term for guys - it’s a glaring gender imbalance. So Bombfell’s the male equivalent of a bombshell (your move, Title IX).
***** Please also include a variation of your logo design with a beta tag (every great service needs a mulligan, right?).