Tell us a bit about who you are and the people you reach
Verso Energy is a technology focused energy developer that is bridging the void between conventional (gas/coal/energy) production and renewable energy companies. Our goal is to be come a clean gas producer, using coal as the base (but in a much better way).
It uses unique biotechnology to extract liquids from unmineable coal seams, with those liquids used in surface plants to make biogas. The technology has excellent environmental credentials compared to existing mining and gas, but at the same time is grounded in reality and does not push an unrealistic renewable energy mandate. It is a transitional technology. It is a groundwater based technology which was designed to have limited impact on water resources.
Brand personality should be innovative, balanced (slightly aspirational) and streamlined. It should reflect a company that is honest and engaging, cognisant of local issues and concerns, and goes about its business the right way.
The company has a strong environmental focus but is not to be portrayed as too "green" as we feel this is cliched.
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Logo types to explore
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