Description: a Chinese language school in the heart of sydney providing small classes and private tuition for university students, professionals, companies and adult learners with a personal or career interest in Chinese.
Brand promise: For university students, professionals and adult learners wanting to improve their Chinese language skills, Sydney HSK Centre is the only official Chinese language proficiency testing centre in NSW offering professional, tailored Chinese classes and private tuition in Sydney CBD.
Brand positioning: Tailored Chinese tuition that befits your future
Core company values (pillars):
Professionalism: Sydney HSK Centre will always have professionalism at the core of what we do so that customers see us as a trustworthy educator, providing authentic and relevant Chinese language tuition in a warm environment. BUT professionalism doesn’t mean we’re not cheeky and fun too!
Tailored to student convenience: we never want a student to miss out on learning Chinese because of inconvenience of class times or rigidity of course programs. That’s why we innovate and tailor our classes to suit the needs of our students.
Future focused: we are not the end destination for students, that’s why we believe in equipping and supporting students to further their studies or find practical ways to use their Chinese skills in their careers or personal lives.
Brand personality: professional, trustworthy, simple, friendly, playful