A font centric, word mark logo with good versatility is needed for our -
1- Connectors made of plastic and metal.
2- technical datasheets,
4-warehouse part labels.
Attached are files we like, with comments below why-
A - "BARUN's" font is excellent. It's a good mix of technology/mature and futuristic. Their "waves" logo is nice but it won't center well on parts and has no meaning towards connectors.
B - HEYCO and HUBBELL both use word mark logo's that center well for printing on parts. This is a design requirement unless you can design a well centered logo in another way.
C. TYCO connectivity is a leader in the industry, we show their logo in color and back for printing on a box. We need a logo that will print in black nicely like theirs.
D. SAMTEC is another vendor in this space. Their logo also a work mark type centers well.
E. EMERSON's logo is well centered with a nice font.
Our goal -
The design goal is have a logo that end users and electricians alike are pleased to see on a daily basis. When you go to charge your electric car and the connector you pickup is made by Braun, we'd like the logo you see to be welcoming, trusted.
Nothing too loud, but at the same time stylishly noticeable. The BARUN font is our favorite and TE developed a nice logo. We're hoping for a nice combination of great font and subtle logo with more emphasis on font choice.