Ramadhan Datang was expedient and the professional design that captured exactly what I was looking for to push my business out there as a health coach! Many options provided and was hard to chose but I love the design I picked...stood out immediately! Thank you!!
Once again, Via has done a nice job with a follow on request from her original winning design! She quickly adapted the winning design for a few additional looks and the team was blown away.
How dabbasi started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are financial/capital markets advisors who work with investors, non-profit organizations and companies to create scalable investment opportunities to protect natural resources, mitigate climate change, and advance ecological sustainability that improves the lives of human beings and our fellow species. Our tagline is: "harnessing the market as a force of nature". Our target audience are "impact investors" who want to have a favorable impact on the world with their investments, as well as the non-profit organizations and companies who need capital and look to us to help them find the capital and "fuel' they need to take off to the next level of impact.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
probably prefer less bold/primary colors -- prefer more sophisticated/nuanced colors that suggest a finely designed and considered logo
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the intricacy of the bird -- the fine detail creates a sense of a highly designed and expensive logo.
This is a bit too whimsical, fashionista and modernist for us. We want to be contemporary but more understated as a risk-managing financial firm.
Again, the fine detail appeals to me a lot. The designs we've received so far are bold and geometric, but when I look at fine detail like this, it seems to speak to our desire to watch the details and bring craftsmanship to how we construct financial deals that help the world while making a profit.
cool image but looks too scientific like a molecular structure
I like this tree image a lot -- it's whimsical but understated. Makes me realize we should look at more organic designs, not just geometric. We have Arc in our name, which implies a big arc but a tree or biological image could fit well since we're pursuing ecological integrity thru our investments.
I like simplicity but this is too much like a fashion brand for us.
Our firm name has Arc in it and we want to imply "movement" and progress against challenging trends for ecological destruction. So a sense of movement is good -- ideally with optimism but not unrealistic, naive optimism -- rather hardheaded and pragmatic idealism
I like the fine detail -- I'd like to see some designs for our logo that have understated words. I'd like our emphasis to be on GreenArc and have Capital be quite a bit smaller.
Looks naive and a bit trite -- yay, bright sunny day. Not serious enough for us. We are optimistic but not sunny idealists.
an iconic logo with our words separate and below like this could work for GreenArc. Most designers seem to build our logo around our words. But I'd like to see a few more that try an icon like this.
Seeking an elegant and somewhat bold logo that positions us as agents of positive change.
Modernist but not so much so that we look risky and edgy and fashion-oriented
As investors, we need to manage risk well and assure our customers that we are not overly bold and risky, but rather bring some restraint and good judgment to what we do – having the words GreenArc be bigger and the word “capital” in smaller font and more foundational/stable could achieve this combination of effects: bold but restrained/prudent.
I’d like to see some designs with fine detail and organic images to tie to our theme of investing to promote ecological sustainability – though I recognize that the word “Arc” will continue to generate ideas that are more geometric and stylized also
Our name GreenArc leads people to try variations on a swoosh as the “arc” – would like to see continued creative options with this but we must avoid any sense of imitating Nike or being too simplistic
I have seen many geometric designs and having looked at a few sample logos with organic images (of intricate, highly designed “trees” or other biological references), I think we should consider that. We are focused on bringing investment solutions in service of ecological integrity so we should try a few images of ecology in our logo.
We chose the name GreenArc because Arc can mean a bridge and we are bridging the desires of investors to have good impact on the world with the needs of emerging companies and innovative projects that need capital. And we are “bridging” to a low carbon economy.
Another relevant interpretation is that the emissions trajectory of carbon dioxide is causing escalating climate change and we want to bend the emissions trajectory down by creating sound and scalable investments in emissions-reducing projects and companies. The design challenge is this: some have shown me designs of an upward arrow, and we do want to be positive and look upward in terms of deploying MORE capital to the needs, but we want to bend the actual emissions trajectory DOWN. So I’m not sure how we reconcile this other than avoiding an arrow and having Arcs that do not clearly point up or down.
We want and need some sense of movement in our logo. Arc is defined partly as "move with a curving trajectory" -- we want to be known for dynamic/agile movement that curves that emissions trajectory downward to a safer rate.