Joel Lesser got their new logo design by running a design contest:
Create logo for online business Suitable Soulmates
Check out Joel Lesser's Logo design contest…
no we will do that with HTML.
Suitable Soulmates is a website (soon to be live at suitablesoulmates.com) that provides singles with profiles of what type of person would be best suited as their soulmate. The method if based on an ancient eastern theorem that is more accurate that astrology. You do NOT need to convey those details in the logo we just wanted you to understand the business model. Very important: Because the end user is giving us cash for a personality profile, we must instill TRUST. So we like blue for instilling trust. Obviously love means reds. So initial thought is blue and red however HAVE FUN WITH THIS DESIGN. We are open to any colors you think will work. Also important: The site will target both men and women so we would like the logo to not be specifically masculine or feminine. We think the S's should be capitalized but again feel free to use your artistic opinion.
Other color requirements
I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Reds: Energy, action, passion and love.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Joel Lesser collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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yesterday | 18 min read