Create a modern iconic American logo for UnitedStates.org
Fresh Conceptual needed a new logo design and created a contest on 99designs.
A winner was selected from 293 designs submitted by 82 freelance designers.
Some of the designers who made it happen
How Fresh Conceptual started their logo design journey
Who are you known as?
UnitedStates.org
What’s your company slogan?
For the people. By the people.
Tell us a bit about who you are and the people you reach
UnitedStates.org is the American public’s portal to useful information.
We empower residents and citizens by organizing and simplifying essential government information. We make your online experience effective, efficient, and easy.
We serve millions of Americans who are looking for clear answers on voting, taxes, immigration, and more.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
We are a privately run company so we also want to distinguish ourselves from the US government while still referencing classic American ideals.
** Please do not include iconography that references the government explicitly (i.e. Capitol buildings) **
We want the logo to feel like the people’s government. We are a people-powered initiative that works in the political space. An approachable, authoritative voice that is modern, trustworthy, accessible, and clear.
Here is a Pinterest board with some examples of logos and fonts we like. Our favorite logo is attached below.
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