Overview: Create a logo that will attract demographics and represent the product.
Akila Media makes media planning simple. Akila helps media buyers plan and execute their media planning and buying more efficiently. It brings performance based and direct response media buying strategy to small and medium businesses. You attract a larger customer base through better ROI on your media spend.
Target Audience: Small businesses that need help with media buying. Promote platform for small and medium business growth. Between $250k and $100m advertising spend a year across multiple type of advertising (For example: Search placement like Google, Yahoo, Bing, and display advertising, and radio, and print)
Key Objective(s): Create a trustworthy, respectable logo that evokes cutting edge, high performing, business savvy. Logo should have a modern, sleek, techy. The key is not to alienate small businesses by making it overly complex. Final logo should have both a horizontal and vertical layout option. Stay away from a cartoonish approach and stay away from too asian concepts.
Colors to be used:
Red Orange #FF6A00
Pictorial option should be clean and simple. Image should easily resize to half an inch without distortion and should be easily recognizable.
Create secondary version with the word spelled out “Akila Media” next to the pictorial mark using a clean modern font.
Final logo must be delivered as an AI or EPS file.