Include a picture or element that suggests “growth” or “potential.” One example is a plant.
We need something that can be used in black and white as well as in full color (eventually we will want both versions from the winning artist) and that would be suitable for both printing and embroidery.
We also wanted to emphasize our catchphrase— "Inspiring Growth. Supporting Development. Enhancing Learning." Here is our complete mission/vision/values statement: http://www.gsc.edu/campuslife/sdem/…goals.aspx
A brand that will appeal to, and resonate with our students, who are college students of all ages. We are a non-residential collegeof about 9000 students on 2 campuses with many 2-year degrees and a growing number of 4 year degrees.
Convey our value of diversity.
We want something more informal than our college logo, which is the belltower visible at http://www.gsc.edu.
Our mascot is Laker the Goose, so a little goose iconography is all right (ie a footprint) but we do not want to over-emphasize the mascot; that's a little too informal.