ohlayaustralia got their new logo design by running a design contest:
Create a recognisable logo portraying a luxurious and earthy lifestyle product
Check out ohlayaustralia's Logo design contest…
Circle of paradise
We produce a range of quality circular towels with unique designs. We also produce a special range of additional products to accompany the towels such as beach bags, sunglasses and sun hats. However, our main focus is the towels. Our brand name 'Oh Lay' has been created to represent the 'O' shape of the towels and what everyones uses their towels for, 'Lay'. Ole in spanish also means 'bravo' - our brand name is a bit of a play on words and we plan to drive our marketing and social media based on this. Our towels have intricate patterns on them that have a very boho, relaxed, beachy, and fashionable vibe. Our target audience is anyone and everyone who enjoys the outdoors and having a distinctive product to lay on, sit on, wrap themselves in, whatever! We will be targeting women mostly at first, aged between 18 - 35 who are always on the beach, going for picnics and enjoying the simple things in style - while sharing it on social media, of course!
Logo types to explore
We want our brand to be communicated as luxurious and a cut above the rest. We are on-trend and sophisticated, yet very simple, down to earth and affordable. We're desirable and have a huge following who continue to take us viral. We're very 'now' and pretty cool, but we don't want to obviously throw that in everyone's faces.
A$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at ¥32,199.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
ohlayaustralia collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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