Company description & origins
We’re seeking logo submissions for a new website, financialsaucer.com. We’re working on the frontiers of the digital media & financial services industries, so we’d like something that is forward-looking and a little edgy. Don’t tone your work down for this contest -- raise your aim!!
· FinancialSaucer.com is a new web platform that will carry financial services industry opinions and insights from financial services industry experts and insiders.
· We will carry content on
o Markets & the economy
o Investing & wealth management
o Deals & dealmaking
o Corporate finance & accounting
o Insurance services & markets
o Personal finance
o Law & regulation
· Our aim is create, over time, a broadly known and admired finance site that will take content from hundreds of contributors, all who work in (or closely allied with) the financial services industry.
· We want FinancialSaucer to be known for
o Authenticity (Real insight and commentary from real industry players & participants.)
o Transparency (No hidden agendas and no imaginary lines preventing people from speaking their minds. We all work in the financial services business because it’s interesting and challenging and fast-moving…and because we like to make money. Contributors write for the platform because they’ve got something to say, they want to be heard, and they believe saying something half-way intelligent will increase their professional profile and authority, and help them get more done.)
o Intelligence (Smart stuff from people in a position to know.)
o Dash and style (We want clean & sleek design – decidedly modern and interesting, and without stuffy, bullshit mahogany conference room table boringness.)
o Sense of humor (Ability to laugh – both at others and ourselves)
· Our content will be in the form of written opinion and advisory pieces, as well as video and graphic content. Mobile friendly, easy to access and digest.
· There will be a high bar to create content for the website (you have to be a real industry participant or dedicated observer), but once you clear the high bar of quality, you’ll have very free rein.
The brand attributes we want FinancialSaucer to have
FinancialSaucer will be:
FinancialSaucer content will be written and created by industry insiders and participants, not bystanders. It’s like the difference between autobiography and biography. It won’t attempt to provide “The Truth” in some artificial “trust us, we’re objective” way. Instead, it’s designed to give people deeply informed and personal points of view from deeply informed industry participants. We assume its readers will be smart enough to take those informed points of view into consideration to help them make their own decisions.
We think the new world of information necessarily leads to complete transparency. It seems to us that most of the people, companies, and media outlets that catch hell on the Internet do so because they’re trying to shade the truth -- as to who they are, what they’re up to, who’s paying what to whom, and why they’re saying what they’re saying. Trying to seem more objective than you really are is a tougher and tougher fiction to maintain in this day and age, and FinancialSaucer.com is going to encourage its contributors to say what they think and plainly state where they’re coming from. We want everything about FinancialSaucer to be transparent – who we are, why we exist, what our mission is, why our contributors contribute, and so on.
- Street smart.
Not like Wall Street smart – like street smart. Been there, got the scars, absorbed the lessons, can see the patterns, can connect the dots. Intelligent, experienced, clean but not polished, and definitely who you want in your foxhole and on your team when the fighting starts.
- Technologically savvy.
But not one-dimensional. Clearly technologically capable and enabled, but not obsessed. Confident that a rapidly changing future is being synthesized but not dazzled by the tech itself. More Han Solo, less Space Odyssey Hal.
What does the name mean?
There are three background meanings to FinancialSaucer, and any one or combination of them can serve as inspiration for the logo:
1. “Saucer pass” is an ice hockey term for a pass where the puck flies above the ice to “hop over” an obstacle (usually a defensive player’s stick ). FinancialSaucer’s parent company, Deke Digital, is named after an ice hockey term for a move to get past an opponent, and there is ice hockey imagery in the Deke Digital logo. We like the idea of using it again, potentially, and think the colors used in the Deke logo – hockey colors – could work again here.
2. “Saucered and blown” is an “Old West” term used originally for too-hot coffee – just boiled coffee would be poured out of the cup and onto the saucer, giving it more surface area to cool off. The term is still used occasionally to express the idea of taking something that’s new and untested and “too hot” – and putting it out there to cool off and gain broader exposure before consumption. In that way, a new idea or insight might need to be “saucered and blown” on FinancialSaucer first. Coffee imagery? It could work.
3. “Saucer” itself is a shape – flying saucers, saucers as in plates, etc. We like the flying saucer imagery – something new and uncertain coming out of the sky – and we welcome its possible inclusion in a logo.