The word "magister" means teacher in Latin. We really like the idea of using an owl to represent the wisdom, intellect and sophistication of our advisors, who really are excellent teachers.
Show us barn owls, or any other type of owl — just make sure that we can immediately tell it's an owl and not just any bird, like a hawk or eagle.
We prefer abstract to realistic renderings, though don't go TOO abstract. We need to be able to tell IMMEDIATELY that it's an owl since there is nothing in the company name to help you make the connection.
The winning logo will be the one that looks like it belongs on Wall Street, alongside any of the large sophisticated banks and financial institutions like JP Morgan, Morgan Stanley, Merrill Lynch, Goldman Sachs, etc.
We are interested in seeing design concepts that show "Magister" by itself as well as concepts that combine "Magister Wealth".
WHY WE LIKE (AND DON'T LIKE) THE SAMPLE LOGOS ABOVE:
Davis Capital Partners — GOOD: We like the woodcut style. Looks emblematic, almost like a stamp. It's not symmetrical or geometric. BAD: It's too photo realistic. We want something that is more abstract and that doesn't have to show the entire body of the owl, or a tree branch.
Hypnowl — GOOD: We like the curves and shape of the "eyebrow". It's abstract, yet once you get it, it's clearly an owl and not any other type of bird. BAD: It may be TOO abstract. It relies too heavily on the name of the company to help you understand that what you're seeing is an owl.
Flying Owl — GOOD: Nice rendering using only one color. Clean, crisp lines. Good amount of detail. It is clearly identifiable as an owl. BAD: The spread wings position has been overdone (i.e. It's not original).
Knowledge & Wisdom Owl — GOOD: Really minimalist. Very simple and abstract. Uses very few lines to convey what it is. BAD: Doesn't look mature or serious enough for a financial services firm.
Owlblack — GOOD: It's simple and looks like an icon. A symbol that will work well in business. BAD: It's too abstract. Could be mistaken for a shield. Without the company name to help you understand it, it doesn't really look much like an owl.
We've attached more owl logos and icons below to spark some creativity.
THANK YOU FOR YOUR GREAT DESIGNS!
-- Prologue Branding