Kind of activity:
Youth clothes for everyday wear within the city and in nature.
We are working on a brand of youth clothes for men and women (a bomber jacket, a sweatshirt and a hoody). Key idea: you can fasten stickers on certain areas on clothes. Stickers can be taken with you. We have a lot of sticker packs to choose from.
To get concept idea clear we have an example (this is not our brand): https://i.imgur.com/5WBoCCs.jpg
We try to follow the current trends so that the clothes are the most attractive, even without applying stickers (casual style, smart casual).
The logo will be used on the site, labels, tags, packing clothes, signs, advertising, posters.
The target audience:
The brand is designed for a young audience, from 14-15 years old to 25 years old, but some sets of stickers may be suitable for 30+.
They spend a lot of time in social networks, make purchases online, but they love to walk around shopping centers.