Take a look at the design inspiration images. These are the types of business owners we help. We are not boring accountants. We make numbers useful. If it's not useful, it's wasteful.
I'm interested in abstract marks, emblems, and wordmarks. (Please, no lettermarks. I've learned to hate the letter "W".) Please, no traditional, generic "financial services" type logos. Charts going up and pointing to the sky.
I'm interested in something more unique that a creative agency might use. See the reference images that I've uploaded for the types of people who we help. There are two types of business owners: 1. those who USE their financials to grow and succeed, and 2. those who end up failing and going to work for someone else.
"Whitehazel" is one word, so please don't separate the two words 'white' and 'hazel' by color. Thank you!
The emphasis in our name is on the Whitehazel part, not the accounting services part. There is no such thing as a "whitehazel". I made it up, so you won't be able to Google it.
White symbolizes the good we do for our clients.
The hazel tree has creative meaning to it and hazelnuts are good for the brain.
It's important for an accountant to be all of those ... good. creative. smart.