Product: AI Virtual Agent Powered by FAQs
Tagline: 24/7 Smart Agent
Unique Selling Point(s):
1. Easily convert company information & policies into FAQs.
2. Provide human-like automated customer support and/or pre-sales across multiple digital channels (ie. website, SMS, messenger) using FAQs.
3. Virtual agent becomes smarter with more user interactions as FAQs update automatically, ensuring support is always relevant and up-to-date for customers.
4. Customers can perform basic support and pre-sales activities via chat with little or no help from a live person.
Target Audience Analysis
Audience are SMBs that maintain a web presence and whose priority is customer experience, service, and quality support. Target audience needs to manage a large volume of queries and is looking to provide real-time, immediate support that resolves issues on demand, in an efficient manner, through any digital channel. Audience wants to keep labor costs low and seeks a cost-effective solution. Audience does not know brand exists.
Savvy is a trusted assistant, considered a valuable member of the team, and a cost-savings for the business. Savvy represents the savvy business and helps perplexed customers get answers, fast. Savvy is the smartest agent, but won't admit it, because Savvy is too humble. Savvy keeps customers happy and loyal. Savvy is always available, 24/7. Savvy aides in the pre-sales process for curious shoppers, and enjoys engaging in friendly conversations. Savvy is a brand ambassador.
Lowercase font, easy-to-read, and stands out as unique and different. No sharp, jagged lettering but rather soft and inviting. Either warm color palettes or bright and bold. Gender-neutral. Logo must be reversible and image should be able to be used alone without company name or slogan.
Tone and Keywords
Simple Clean Minimal Smart Geeky Techie Youthful Modest Humorous Clever
Friendly Happy Quirky Non-Corporate Modern Brainy Reliable Memorable Considerate
Logo must translate on website, social media, banner ads, video, and offline promotional materials.