We sell sunglasses, wristwatches and bracelets all over the world. Our products are high quality and well packed. At the same time average product price is €45. We use influence marketing via bloggers as our main advertising channel. High quality product, high level marketing and affordable price. But we don’t use affordable word anywhere.
Redels brand name came up from word Rebel. Letter B is an actual rebel because rotated to another direction and B letter becomes D letter. Plural form shows belonging to other rebels.
Target audience: 18-30, male and female, students and recently students
They are active ppl: artists, singers, dancers, entrepreneurs, party ppl, painters, djs and other. They are not boring or don’t want to be so
They are straight forward and successful or want to be successful. They are ppl who change our world everyday.
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes … the ones who see things differently — they’re not fond of rules, and they have no respect for the status quo. … You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. … They push the human race forward, and while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”